Responsible Fashion - what Sustainability means to us

‘In love with the Irish landscape and lifestyle‘


Our sustainability is based on respect. We believe that taking back the responsibility of looking after our environment is necessary for a healthy lifestyle and that sustainable development is natural. Therefore:

  • We respect the world in that we live in by limiting our impact on the environment;
  • We aim to raise the awareness of slow fashion:
  • We only work with manufacturers who equally respect the women and men who make our clothes with dignified working conditions.
  • We respect your skin with soft materials.

All our garments are made of eco-friendly materials. We use a range of different fabrics from 100% organic cotton to recycled polyester.

The fashion industry is one of the most environmentally damaging and harmful industries in the world and therefore we made the conscious decision from the beginning to only work with manufacturers who are pioneers in their field and take proactive steps towards addressing the many negative impacts by sourcing eco-friendly material and lowering the impact on the environment with new innovative ways of processing the fabrics. 


We have taken the commitment to only ever use 100% organic cotton and/or recycled garments because we believe that anything less isn‘t premium nor sustainable. Quality is a value we do not compromise on and it is reflected in the special trims, the attention given to proportions, specific colour selections and the softness of our clothing.



Every tee in our collection offers a strong sense of comfort and freedom of movement and makes the wearer feel instantly good. The moment of joy when a garment first touches the skin is cultivated through a considered process. First up, all our materials are organic and/or recycled – beautiful, and cosy.

Every piece from our collection is finished with softness at the core, which means selecting the right weight of fabric and deciding on the type of brushing that overindulgence.

Finally, we ensure that all seams are beautifully finished because we know that comfort lies in even the tiniest details.


 Iconic and Long-lasting

Forget fleeting fashion. In our opinion a t-shirt is meant to be worn and forever relevant, and to make sure this happens every detail matters: from the choice of material to its softness, from the comfort to the cut and assembly, from the colour to the style, from the durability to the process of creating our unique designs, every decision we make is with You in mind, meaning they can be kept in the wardrobe for years and never going out of fashion.


We speak to every generation whether it‘s for him or her (and soon for little people too). Whether you want to dress up, dress down, wear it lose fit, boyfriend fit or tight fit – every style screams not only personality but also tells a story of where you are from and belong to.



‘We favour organic or recycled materials that care for your skin and the environment.‘

ORGANIC COTTON - Most of our clothing is made from 100% organic cotton.

Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages the rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry.


Our manufacturer is 100% GOTS certified.GOTS is the Global Organic Textile Standard label. The strictest certification for textiles made from organic fibres. GOTS tracks the entire chain of production from farm to factory: from harvesting of the cotton, weaving of fibres, assembly of items, to the final product before printing, including even the export of our clothing! It certifies that our cotton is GMO-free and is grown without the use of chemicals and is processed and dyed without using any banned toxic substances.

GOTS also ensures compliance with the labour standards of the International Labour Organisation throughout the chain of production.

RECYCLED POLYESTER – we use recycled polyester as a compliment in our sweatshirts and some t-shirts. They enable the recycling of between 7 and 8 PET plastic bottles. And to ensure that our sweatshirts are nice and soft against your skin, it is never in direct contact with the polyester, which is sandwiched between two layers of organic cotton.



The Global Recycled Standard label certifies that the materials used are recycled: in the case of polyester, from plastic bottles, and for cotton, from cutting waste. GRS also guarantees compliance with social and environmental criteria such as treatment of wastewater, the absence of certain toxic additives and respect for working conditions in our partner factories.


RECYCLED COTTON - Coming soon!!



We are also proud to announce that our manufacturers are PETA certified. This means that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge never to do so.

On top of this, our apparel is made from 100% vegan materials so you can be confident that no harm came to anyone during its creation.


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