Responsible Fashion - what Sustainability means to us
OUR SUSTAINABILITY ETHOS IS BASED ON RESPECT.
WE BELIEVE IT IS OUR RESPONSIBILITY TO LOOK AFTER OUR PLANET AND ITS ENVIRONMENT.
THIS IS AN IMMEDIATE NECESSITY TO ENSURE A HEALTHY LIFESTYLE FOR US, OUR ECO SYSTEMS ON LAND AND SEA AND THE ANIMALS THAT WE SHARE OUR PLANET WITH.
WE BELIEVE THAT THE DEVELOPMENT OF SUSTAINABILITY IS NATURAL.
- We respect the planet we live on, by limiting and offsetting our environmental impact.
- Our goal is to raise the profile of the “Slow Fashion Movement”.
- We only work with manufacturers who equally respect the women and men who make our clothes by providing humane working conditions.
- We Respect your skin with soft materials.
All of our garments are made from environmentally friendly materials. We use a range of different fabrics, from 100% organic cotton to recycled polyester.
The fashion industry is one of the most polluting industries in the world. That's why, from the beginning, we made a conscious decision to only work with manufacturers who are pioneers in their field and proactively address the many negative impacts by sourcing eco-friendly materials and reducing the environmental impact through new, innovative fabric processing methods.
We are committed to using only 100% organic cotton and/or recycled garments because we believe that anything less is neither high quality nor sustainable. Quality is a value we do not compromise on, which is reflected in the special trimmings, attention to proportions, specific colour choices and softness of our garments.
Every T-shirt in our collection offers a high level of comfort and freedom of movement, giving the wearer an immediate feeling of well-being. The moment of joy when a garment touches the skin for the first time is cultivated through a thoughtful process. First of all, all our materials are organic and/or recycled - beautiful and cosy.
Each garment in our collection is crafted with softness at its core. This means we choose the right weight of fabric and opt for the type of brushing that is over-indulgent.
Finally, we make sure that all the seams are beautifully finished, because we know that comfort lies in the smallest details.
Iconic and Long-lasting
Forget “fast” fashion.
We believe that a t-shirt is meant to be worn and relevant forever, and to ensure this, every detail is important: from the choice of material to its softness, from comfort to cut and finish, from colour to style, from durability to the process of creating our unique designs, every decision we make is with YOU in mind, which means they can stay in your wardrobe for years and never go out of style.
We appeal to every generation, whether it's him or her (and soon to be little people). Whether you want to dress up or down, wear it in a loose, boyfriend fit or tight fit, each style not only shows your personality, but also tells a story about where you come from and where you belong.
We prefer organic or recycled materials that are kind to your skin and the environment.
‘We favour organic or recycled materials that care for your skin and the environment.‘
ORGANIC COTTON - Most of our clothing is made from 100% organic cotton.
Organic cotton is a natural, non-GMO fibre that uses less water than traditional cotton. In addition, no chemicals are used in production (no fertilisers or pesticides) and crop rotation is encouraged to make the soil healthier and more fertile and to conserve moisture. The waste produced during the cotton ginning process is recycled for the animal feed industry.
GOTS CERTIFICATION: 4 LETTERS THAT CHANGE EVERYTHING
Our manufacturer is 100% GOTS certified: GOTS is the label Global Organic Textile Standard. It is the most rigorous certification for textiles made from organic fibres. GOTS follows the entire production chain from farm to factory: from harvesting the cotton, weaving the fibres, assembling the items to the final product before printing, including the export of our clothes! It certifies that our cotton is GMO free, grown without the use of chemicals, and processed and dyed without banned toxic substances.
GOTS also ensures compliance with the labour standards of the International Labour Organisation throughout the chain of production.
WE USE RECYCLED POLYESTER AS A COMPLIMENT IN OUR SWEATSHIRTS AND SOME T- SHIRTS. THEY ENABLE THE RECYCLING OF BETWEEN 7 AND 8 PET PLASTIC BOTTLES. TO ENSURE THAT OUR SWEATSHIRTS ARE BEAUTIFUL AND SOFT AGAINST YOUR SKIN, IT IS NEVER IN DIRECT CONTACT WITH THE POLYESTER, WHICH IS SANDWICHED BETWEEN TWO LAYERS OF ORGANIC COTTON.
OUR GRS CERTIFICATION: WE ARE RECYCLABLE!
The Global Recycled Standard label certifies that the materials used are recycled: in the case of polyester, from plastic bottles, and for cotton, from cutting waste. GRS also guarantees compliance with social and environmental criteria such as treatment of wastewater, the absence of certain toxic additives and respect for working conditions in our partner factories
We are also proud to announce that our manufacturers are PETA certified. This means that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge never to do so.
WE ARE VEGANFRIENDLY!!!!!
On top of this, our apparel is made from 100% vegan friendly materials so you can be confident that no harm came to anyone during its creation.